This is the concept for a campaign intended to address the mental health issues that disproportionately impact the LGBTQ+ community, with problems stemming from internalised homophobia, toxic masculinity and racism. It’s common to see phrases like ‘no fats, no fems, no asians’ on sites like Grindr, with queer people feeling rejected even by their own community. YES_together empowers ALL people to be authentically themselves, encouraging kindness, positivity and self acceptance.

Located around Manchester’s gay village, posters encourage people to share something about themselves that they are proud of, becoming places of inspiration and empowerment. 

The wordmark uses a typeface which is made up of 4 unique styles which are mixed together to create many different variations, so it’s always fresh and changing. The gradients used across all touchpoints use colours from pride flags, which, along with the playful tyeface and handwritten elements, embodies the diversity of the LGBTQ+ community.

The campaigns’ bright and positive messaging is intended to flood Manchester’s Canal Street and its bars with pride, with elements such as pin badges, a medium which was also used to promote awareness of the gay liberation movement during the 70s.

An app shows the location of events and LGBTQ+ friendly venues, as well as VR sculptures and murals. The dynamic identity also hasspace to grow and expand across other important issues, including campaigns to tackle racism and misogyny.