The Noble Cat


‘Curiosity is the very basis of education, and if you tell me that curiosity killed the cat, I say only the cat died nobly.’ – Arnold Edinborough

This is the concept for an educational service aimed at professionals and creatives who want to continue to learn and expand their knowledge about the universe. With a magazine, exhibitions and podcasts, the service encourages curiosity about a diverse range of worldly subjects. The logo features a bell jar, an object used in Victorian times to display curiosities such as taxidermy, and the name references author Arnold Edinborough’s above response to the proverb ‘curiosity killed the cat.’ The name is intended to feel witty and mysterious, encouraging the curious to find out more.